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Media variables, which includes platforms and channels employed for advertising and marketing, clearly show little to no affect on ad clicks, suggesting platform option might not influence user engagement. Link motivation, reflecting factors for partaking with adverts, has nominal influence on advert clicks, indicating enthusiasm might not drastically influence advertisement overall performance. Ad clicks by social media marketing Have a very beneficial influence on purchase intention. Research Limits/Implications-When the study offers important insights into advert clicks and purchase intention in social media marketing in Yangon, Myanmar, it is restricted by sampling bias, generalizability constraints, and temporal difficulties. Originality/benefit-The focus of this study is to conduct an analysis of the key components that affect ad clicks and purchase intention in social media marketing promotion. ->
Yuliantoro et al. (2019) defined social media as obtainable articles produced by people today employing publishing technology to
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is increased than the rest of the correlation values in a similar row. The discriminant validity was also confirmed by inspecting
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results advise that social media marketing, especially on Instagram, might be a highly effective channel to succeed in Jordanian con-